How I designed my Lady Berry Sweatshirt and Hoodie

A blueberry-inspired vampire design in a Hoodie?

 

When I first had the idea of making apparel, I was really lost about the design. I’m an illustrator, but my main focus up until now has always been more directed towards editorial and narrative, instead of something like clothing design, where there are different objectives you have to meet to make a good illustration.

That’s when I thought, why not use something I’m already familiar with? Last year, I made illustrations featuring a new character I designed to decorate my table at cons. Still, it had grown on me, and it had become an original character I really loved. I made illustrations, stickers, and even gave her a whole group of friends. That’s how Lady Berry came to be. An elegant vampire girl inspired by blueberries and blueberry aesthetic.

 

THE DESIGN

The original sketch or idea came from a small sketch I drew in my sketchbook. It wasn’t really made for this design, but when I was thinking about how to draw what I had in mind, it was a perfect starting point!

Lady Berry Sketch Design

I know, I know.

You almost can’t see it or make out what is going on here, but I swear this is the actual sketch!! I just like sketching with really soft and light blue pencil lol

 

After selecting the base sketch, I headed to the digital world and started to design the actual illustration in Clip Studio Paint. I started with a simple sketch to outline where everything was going to be and what colors I wanted to use, and I also did a really quick sketch with the sleeve designs that I wanted to add to the final product.

Since I was using Printful as my print-on-demand service, I checked along the way how the design was gonna look on the final garment on their editor, where you can see your design on a mock-up. This honestly made the whole ordeal way easier, since this is my first time designing clothes. By doing this, I had a better idea of how every element would have looked when the product was finalised!

I also tried different colors for the garments, as well as different variations of the garments. At first, I was going to use only a simple sweatshirt, but I ended up using a heavyweight oversize sweatshirt in a cream color, and a white hoodie.

 
 

THE FINAL DESIGN

After being happy with the sketch, I finally started the whole ordeal of finishing the design. I wanted to make it look finished and look cool, but I didn’t want to render it the same way I usually do with illustrations! I had to make something sharper and more recognizable in a garment. That’s why, even though I don’t usually do it, I worked with a well-defined lineart and kept rendering to a minimum.

In the end, it worked wonders, and I was really happy with how everything turned out! You can even see my complete process in the speedpaint I uploaded to my social media!

The final design is now available in my online store, and you can check the products below!

 
Blueberry inspired Vampire Girl "Lady Berry" Unisex Hoodie - Original Character Merch!
€42.50

So you like vampire aesthetic but want something that’s not red and black? Lady Berry is a creature of the night, a vampire girl, created by me, and has been inspired by blueberries and blueberry aesthetics.

This is not just a hoodie, it’s a piece of original art that you can wear wherever, whenever. Everyone needs a cozy go-to hoodie to curl up in, so go for one that's soft, smooth, and stylish. It's the perfect choice for cooler evenings!

The front design depicts our beautiful princess of the dark, the vampire girl “Lady Berry”, and there’s a floral and blueberry design on the sleeves to make it extra fancy.

If you want to have that dark academia but cozy and comfy aesthetic, ¡this is the hoodie for you!

  • 50% pre-shrunk cotton, 50% polyester

  • Fabric weight: 8.0 oz/yd² (271.25 g/m²)

  • Air-jet spun yarn with a soft feel and reduced pilling

  • Double-lined hood with matching drawcord

  • Quarter-turned body to avoid crease down the middle

  • 1 × 1 athletic rib-knit cuffs and waistband with spandex

  • Front pouch pocket

  • Double-needle stitched collar, shoulders, armholes, cuffs, and hem

  • Blank product sourced from Bangladesh, Nicaragua, Honduras or El Salvador

Disclaimer: Due to the fabric properties, the white may appear off-white rather than bright white.

  • Traceability:

    • Knitting—Honduras, Bangladesh

    • Dyeing—Honduras, Bangladesh

    • Manufacturing—Nicaragua, Honduras, Bangladesh, or El Salvador

  • Contains 0% recycled polyester

  • Contains 0% dangerous substances

  • This item releases plastic microfibers into the environment during washing

Age restrictions: For adults
EU Warranty: 2 years

Blueberry inspired Vampire Girl "Lady Berry" Oversized heavyweight sweatshirt - Original Character Merch!
€51.50

So you like vampire aesthetic but want something that’s not red and black? Lady Berry is a creature of the night, a vampire girl, created by me, and has been inspired by blueberries and blueberry aesthetics.

This is not just a sweatshirt, it’s a piece of original art that you can wear wherever, whenever. Go big on comfort with this oversized fleece sweatshirt. Soft inside, bold outside—perfect for layering or lounging. Unisex fit, heavyweight fabric, and cozy to the core.

The front design depicts our beautiful princess of the dark, the vampire girl “Lady Berry”, and there’s a floral and blueberry design on the sleeves to make it extra fancy.

If you want to have that dark academia but cozy and comfy aesthetic, ¡this is the sweatshirt for you!

  • 60% Airlume combed and ring-spun cotton, 40% polyester fleece

  • Fabric weight: 10 oz./yd.² (339 g/m²)

  • Slightly dropped sleeves

  • Relaxed, oversized unisex fit

  • Blank product sourced from Nicaragua

Age restrictions: For adults
EU Warranty: 2 years